In a world of Nike, Adidas, Reebok, and Under Armour, is it possible to break through and create a new and competitive sportswear brand? Jason Yau, DMSB’17, founder of Zyphr apparel, thinks so. Athletes in Hong Kong rely on foreign brands, and Jason saw a gap in the market for his homegrown premium sportswear company. With global fast fashion trends and low barriers to entry, Jason is setting his brand apart by focusing on the quality, and creating a perfect match between performance fabrics and fashion. Jason is also a member of the Young Global Leaders—alumni who help advance the international scope of the university.
The Northeastern Next Podcast is your channel to your global alumni network. In this show, we will catch up with alumni to hear what they do every day to achieve what’s next, and learn about their journey after Northeastern.
Questions, comments, or ideas for next guests can be emailed to the host, firstname.lastname@example.org.
Episode aired November 12, 2019