Shop Small, Shop Northeastern

During this unique time, where online vendors will lead our shopping experience, support local business and your community by shopping with businesses owned and operated by members of the Northeastern community!

Mark your calendars for our The Market: Valentine’s Edition where you’ll be able to find the perfect gift online (Feb 1 – 14) or in person at Northeastern’s Boston campus: Robinson Quad on Thursday, February 10 from 1 – 5 pm.

Find the perfect gifts, all while connecting with the alumni, students, and parents behind some of your favorite local brands.

View the growing list of businesses who are participating in The Market: Valentine’s Edition below and click here to view all Northeastern community affiliated businesses.

In person: Thursday, Feb. 10 | 1 – 5 pm | Robinson Quad
Available online: Feb. 1 – 14

Businesses participating in <em>The Market: Valentine's Edition</em>

Better Than Belts | Clothing

Better Than Belts is a sibling-run brand with high standards and a competitive streak. They don’t compromise on quality or comfort. Their Made in the USA suspenders are as good-looking as they are durable. The company believes the most sustainable goods are the ones you don’t have to replace. Use code Northeastern2021 for 15% off!

Founded and operated by Tori, DMSB’15, and Tyler Farley, DMSB’19

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Beyond Candles | Candles

Beyond Candles are 100% homemade soy candles. We use Eco Friendly wicks to help provide a clean non toxic burn from start to finish. We offer a variety of sizes colors and fragrances. 

Founded and operated by Oumou Traore, CPS’15

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Hokistrings | Consumer Products

hokistrings product

Hokistrings is a nonprofit organization – Ashley and Haley Kutzer make and sell beaded bracelets and donate all their profits to the Women’s Support Center in Yerevan, Armenia, that houses women and children victimized by domestic abuse.

Founded and operated by Ashley Kutzer, DMSB’24

This business will not be in person at The Market.

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Kaolin Beauty | Skincare

Kaolin Beauty is a mission-driven, ethical, non-toxic, zero-waste makeup company that strives for both spiritual and environmental excellence. Their goal is to create beautiful makeup and self-care products that are healing for both your skin and soul. They use a heart-centered approach, meaning that all of our ingredients are sourced ethically from suppliers with extremely high standards, and the products themselves are all handmade. Their makeup selection is infused with regeneratively grown herbs that offer a variety of healing benefits, and each product contains beeswax that is sourced from local beekeepers. Kaolin Beauty takes a holistic approach to personal care, ensuring that each customer radiates beauty and self-love both internally and externally. Use code VDAY10 for 10% off!

Founded and operated by Michelle Beaudette, DMSB’23

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Lochtree | Eco-friendly Lifestyle products

Lochtree is a fresh approach to sustainability. They make it easy for consumers to find great eco-friendly products while helping drive positive environmental change.

The mission at Lochtree is to be your guide towards sustainable living. They are dedicated to providing consumers with a growing collection of eco-friendly & sustainable lifestyle products, and believe that together we can help build a healthier world for tomorrow. Use code HUSKY10 to receive 10% entire order (code can only be used once by each customer).

Founded and operated by Henry Palmer, DMSB’20

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Natural Ash | Skincare

naturalash logonaturalash product

Natural Ash is created and formulated by their founder, Ashley Cummings, RN. Each batch of body butter is handmade in Harlem with only natural ingredients. They understand that everyone’s skin is different and requires individual attention, therefore they have a variety of body butters. Use code NUVDAY for 20% off!


Working as an Oncology Registered Nurse and learning about the chemicals found in beauty products that can lead to cancer, Cummings started to pay attention to the ingredients in her skincare products. As a result, she started to experiment with natural body butters sourced from Africa, as well as different oils. She wanted to know what she was putting on her skin for hydration, as the products will then go into her body. As a nurse, she naturally wants those around her to take care of their bodies and skin. After all, your skin’s health is a direct reflection of your overall health and wellness. This is your body’s largest organ and its protectant. Healthy skin gives people self esteem and the confidence to reach their highest potential. The name, Natural Ash, means to naturally rid your skin of being “ashy”. Natural Ash embodies health, skin care, and positivity. Taking care of your skin gives you self esteem and a positive self image. Natural Ash not only takes care of your skin, but also is environmentally conscious when selecting ingredients and packaging. Remember, always Care Beneath Your Skin.


Ashley is a Registered Nurse originally from Massachusetts, but has been living in New York City since 2009. She began making body butters in her Harlem apartment in 2017. As a Registered Nurse, Ashley knows the importance of skincare and ensuring that harmful chemicals are not a part of your daily skincare regimen.

Founded and operated by Ashley Cummings, DMSB’08

This business will not be in person at The Market.

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Pure Glow Tanning + Wellness | Skincare

Pure Glow is a sunless tanning company that believes that you shouldn’t have compromise your health to get a natural looking glow. We’re transforming an entire industry with the highest standards for sunless tanning services using non-toxic ingredients, a health focused experience and flawless results that last. Use code NUVALENTINE15 for 15% off!

Founded and operated by Lauren Rampello, DMSB’11

This business will not be in person at The Market.

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Rooted Living | Food

Rooted Living makes eco-friendly, plant-based snacks. 

Founded and operated by Rachel Domb, S’23

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SooLin's Paper Shtuff | Consumer Product

At SooLin’s Paper Shtuff, we create meaningful—and fun!—stickers and paper products that are visible symbols of advocacy and resistance through partnership with our customers. Use code NEU15 for 15% off!

Founded and operated by SooLin Kim, DMSB’24

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Studio Saya | Accessories/Jewelry

Saya is the Tagalog word for happiness or joy – which is what Studio Saya hopes to bring you with handmade fun jewelry and keychains.

Founded and operated by Mia Narciso, SSH’21

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Share Your Business

Are you an entrepreneur or a business owner? Tell us your story and we can help to connect you with the Northeastern community to tell your story and expand your market.

We are also featuring companies with one or more of the above criteria. Please select the boxes that apply to your company. Important note: your company does not have to apply to these options to be featured on this page.
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Northeastern Entrepreneurs are critical thinkers, daring learners, and strategic problem-solvers who live and breathe their ventures. Whether you are planning a new idea, boosting your existing company, or seeking expertise from thought leaders and idea generators, you can rely on your Northeastern’s robust innovation ecosystem to help you achieve what is next.