The Office of Alumni Relations, in partnership with the Lifelong Learning Network, is excited to offer you a content series that will provide 24/7 access to faculty experts from some of today’s hottest industries.

To survive in a rapidly-evolving digital environment, organizations must, according to researchers at the global consulting firm McKinsey, “infuse their cultures with velocity, flexibility, an external orientation, and the ability to learn” (Catlin, et al., 2015, p. 4). For professionals in a wide range of functional areas, strategic communication skills are vital in helping their organizations adapt to this challenging environment.

Stay ahead of the curve and keep your finger on the pulse of what’s next! Use the month of April to be a part of this online course, Communicating Strategically for Success. This is a preview into the course offerings of the Corporate and Organizational Communication program at Northeastern University. Learn from Dr. Carl Zangerl, the Faculty Director of Graduate Communication Programs, as well as additional faculty experts.

Begin the course any time during the month of April, completing the modules at your own pace. Register here for complimentary access to the course, if you have not already done so. Get an exclusive sneak peek into graduate level courses, from the comfort of your home (or office, or coffee shop – it’s up to you!). The biweekly content modules should take less than an hour-and-a half to view and read. Registrants will begin to receive biweekly course email updates on April 2.

Module 1 focuses on Strategic Communication Management, which highlights the principles of persuasion, stakeholder analysis, and communication planning. The goal is to develop an understanding of the way strategic communications advances the brand of the organization with both employees and external stakeholders.

Module 2 previews Strategic Communications Advisor, a course in our new Leading Communication Strategy Graduate Certificate and Concentration. The goal is to examine the role of strategic communication in support of business and organizational performance and advisory capacity to senior management.

Module 3 focuses on the critical communication skills and competencies that professionals need to develop in the digital era. The goal is to wrap-up the Lifelong Learning: On Demand course and discover the additional learning programs and opportunities available.

Upskill your communication competencies through a master’s program and several graduate certificates. Learn more about advanced degree opportunities available from the Lifelong Learning Network.

About the Featured Faculty Experts


Dr. Carl Zangerl
Faculty Director
Graduate Communication Programs
See Carl’s bio


Dr. Ed Powers
Professor of Practice
Graduate Communication Programs
See Ed’s bio


Dr. Patty Goodman
Assistant Teaching Professor
Graduate Communication Programs
See Patty’s bio


Leo Bottary
Instructor
Graduate Communication Programs
See Leo’s bio

Course Schedule

Module 1: Strategic Communication Management
Now available below.

Module 2: Strategic Communications Advisor – Roles and Responsibilities
Now available below.

Module 3: Wrap-up and Learning Opportunities
Content will be posted on April 30, 2018.

  • Module 1: Strategic Communication Management

    Learning Objectives

    • Learn Cialdini’s theory of persuasion.
    • Examine the elements of stakeholder analysis.
    • Consider the key role planning plays in designing and implementing effective communication activities.
    • Identify and evaluate the core elements of a strategic communication plan.

    Supporting Materials

    Use the following links to support your learning experience.

    Persuasive Communication
    Learn about Ciadlini’s theory of persuasion. Understand how to influence others using the theory’s main principles.

    The Gen Y Imperative
    How effective are your communications in engaging the youngest members of the workforce? A new global study reveals what works—and what doesn’t.

    The Power of Integration: Building a Corporate Communication Function that is Greater than the sum of its Parts
    Gain an overview of how investor relations and corporate communication activities are integrated in a variety of companies. The suggested readings are pages 3-12, which explain why this is an imperative.

    Building an Outcome-Focused Communication Plan
    Spend time upfront in planning to understand your objective and audience, in order to maximize your outcomes.

    The Strategic Communication Imperative
    Companies who continue to take a tactical, short-term approach to communication with key constituencies, find it increasingly difficult to compete. Discover the importance of developing an integrated, strategic approach to communication.

    7 Crisis Communication Tips Every Organization Should Master
    Crisis communication is vital to your company’s reputation. Learn the tips on how to communicate and handle the crisis.

    Social Media Policy for the Enterprise: 7 Mistakes to Avoid
    With the growth of social media, companies have used platforms as an outlet to reach their customers and grow their audience. Learn what it takes to have a successful social media policy.

    Videos

    Watch this week’s videos in less than 35 minutes.

    Explore the strategic role communication plays in organizations. Learn about the importance of stakeholder analysis.

     

    Discover the communication planning methodology, in order to better understand why communication should be viewed strategically.

    CLOSE
  • Module 2: Strategic Communications Advisor – Roles and Responsibilities

    Learning Objectives

    • Learn how to leverage individual and organizational strengths to develop sound communication strategies.
    • Discover the fundamentals of leadership.
    • Explore the role of the strategic communication advisor.

    Supporting Materials

    Use the following links to support your learning experience.

    Finding Your Leadership Strengths
    Discover why effective leaders must have a high level of self-awareness. There are a multitude of leadership styles, however, you must be aware of your strengths and weaknesses to be positioned for success.

    What Makes a Great Leadership Team
    Explore the strengths that are prevalent in the most cohesive and successful teams: executing, influencing, relationship building, and strategic thinking.

    Leadership in the Digital Age
    Businesses across industries have been transformed by the impact of rapidly changing technologies. Learn about the new digital leadership skills including ambidexterity, acuity, and agility that leaders need to acquire to thrive – consider the communication implications of the trends described in pages 13-16.

    How to Become a More Effective Leader in your Organization
    Finding and fostering leaders has become a top-priority for companies. Understand the key traits needed to be a strong and effective leader.

    Truth to Power
    Learn about the role and responsibilities of a strategic communication advisor and how that is important to senior management.

     

    Videos

    Watch this week’s videos in less than 10 minutes.

    Assess your strengths and how they impact the communication strategy of an organization

     

    Learn about leadership and communication, and how they interact with one another. Understand the role of a strategic communicator advisor as both a leader and a follower.

    CLOSE
  • Module 3: Wrap-up and Learning Opportunities

    Content will be posted on April 30, 2018.

    CLOSE
  • Frequently Asked Questions

    How do I register for this course?
    To register for complimentary access to this course, click here. Registrants will begin to receive biweekly course email updates on April 2, 2018.

    What resources will I need for this course?
    The only resource needed is an internet connection to access the course material published on this website and the weekly course emails.

    When does the course meet?
    The course does not meet in-person. The course is completely online. You can watch the course videos and read the supporting materials at any time, on demand, when it is convenient to you. There are no required assignments for this self-paced course.

    The course schedule is:

    Module 1: Strategic Communication Management
    Now available.

    Module 2: Strategic Communications Advisor – Roles and Responsibilities
    Now available.

    Module 3: Wrap-up and Learning Opportunities
    Content will be posted on April 30, 2018.

    Can I earn credit for completing the course?
    Course credit is not offered for the completion of Lifelong Learning: On Demand courses. To learn more about professional programs – bachelor’s, master’s, doctoral, certificates, and bootcamps – offered at Northeastern University, click here.

    Any other questions?
    For any questions about this program, please contact Molly Herman at a.cole@northeastern.edu or 617-373-3187.

    CLOSE

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