Alumna opens Xtend Barre studio on Newbury Street
In October 2015, Amanda Cort, DMSB’10, opened Massachusetts’ first Xtend Barre studio, capitalizing on the popular boutique fitness trend.
It all started in Australia. Amanda Cort, DMSB’10, was looking for a new fitness studio to try when she came across Xtend Barre. “At Xtend Barre, the classes were totally different from any other barre class I’ve experienced,” explained Cort. “They integrate dance, ballet, and cardio in a creative way that means that no two classes are ever the same.”
Cort could tell that she had stumbled upon something with potential, so she approached the company to inquire about opening her own franchise. Before she knew it, she found herself renting out a space on Newbury Street and opening Massachusetts’ first Xtend Barre studio. “I always knew that I wanted to be my own boss and start my own business,” said Cort. “I wanted to do something that I was passionate about.”
Cort’s studio, which officially opened in October 2015, is one of more than 70 Xtend Barre studios around the world, with franchises in the United States, Canada, the United Kingdom, Australia, and New Zealand. With this reach, Xtend Barre is the largest global barre franchise business.
Shortly after opening, Cort was approached by Northeastern University’s Office of Alumni Relations with an opportunity to host an event for local, fitness-minded alumni. This sold-out event was held in February 2016. This has blossomed into a sustained partnership, with half a dozen events on the books and more in the works for this summer and fall.
Want to experience Xtend Barre for yourself? Visit the Huskies Fitness webpage for a complete list of upcoming events.
published September 2017